When people find your products online, they want to buy them quickly, and one of the best ways to do this is to personalize them. According to a study conducted by Epsilon, 90% of shoppers like personalization and 80% prefer buying from a company that offers it. One way to personalize your product listings is to upsell your customers with products that are relevant to their interests. For example, if your customers are shopping for golf clubs, try suggesting the best accessories to complement their purchases.
Use High-Quality Images and Videos
The visual content in your online store is essential to driving sales. High-quality, professionally taken images of your products are the best way to increase conversions. Aside from making your product descriptions more attractive, they also help consumers recognize the quality of your products. Professionally taken photos and videos also help you create more engaging product pages. And they are more likely to convert customers. Using high-quality images and videos will also increase your sales.
While words can’t replace images, they can dramatically improve the conversion rate on product pages. 57% of shoppers will give their information to get a better deal or benefit. And personalized ads convert 10 times better than ordinary ads. Besides being informative, great images and videos can also influence a customer’s emotions, and that can greatly boost sales. Here are some tips to use high-quality images and videos to boost sales conversion in your online store.
Work on Your Copy
Improving sales conversion in your online store is crucial for the growth of your eCommerce business. Although increasing sales conversion seems simple on paper, it can be challenging to achieve in practice. There are literally hundreds of tips on the web that have been proven to work with other online stores, but implementing all of them can be a daunting task. Here are some copywriting strategies to improve conversion in your online store. sales recruitment
Changing the words that appear on your website’s home page can boost sales by as much as 83.4%. For example, the language learning game GamesForLanguage changed two words on the main button to increase conversion by 83.4%. Likewise, when you are modifying a product description, consider changing the copy to make it more effective. In addition, you should consider the personality of your brand and stick to a style that evokes that personality.
Offer Free Shipping
Providing free shipping is an excellent way to improve the conversion rate of your online store. Free shipping is effective for both existing and potential customers. In fact, 67% of e-commerce consumers choose to pay zero for shipping when they make a purchase. This can work well into your overall business model. Here are several ways to implement free shipping on your website:
The header bar: The header bar is one of the most visible parts of your eCommerce store. A creative way to use it is to offer free shipping and a return policy. You can also use an emoji to convey relief. Some stores offer free shipping on products to increase the customer’s trust in the brand. Another good example is MyCalmBlanket, which uses an emoji on its header bar to reflect its brand personality. Caraway Home uses a sticky header bar with a free shipping offer, stating that their customers get a free 30-day trial to try their products before they commit to buying. This is an extremely good way to increase conversion rates in your online store.
While most shoppers prefer free shipping for orders of over $100, you should consider imposing a minimum threshold on free shipping. This way, you can still maintain a profit margin while offering free shipping on certain items. Free shipping on certain products allows you to take advantage of a surplus of items on your store. However, if you have an inventory of those products, you can also offer them at a reduced price.
Create a Sense of Urgency
Creating a sense of urgency on your website is an effective strategy to fast-track the purchasing process and encourage impulse purchases. It can also motivate contemplating buyers to act quickly. A time-limit or a looming price increase are both effective methods of creating an atmosphere of urgency. Either way, it is a surefire way to increase your sales conversion. In today’s world, where people do most of their shopping online, creating a sense of urgency can greatly influence a visitor’s decision to buy now.
Using email marketing can be an effective way to create a sense of urgency. Many users add products to their carts and delay buying until they find the right time. By sending out a series of emails promoting a limited-time offer, you can help prompt your potential customers to make a purchase as soon as possible. You can also add a limited-time offer or mention that a product is quickly running out of stock.
Leverage the Power of Customer Testimonials
You might be surprised to know that testimonials can significantly increase your website’s conversion rates. Studies have shown that customers who read a testimonial are 58% more likely to buy. And if you can get as many as 50 positive testimonials on your site, you’ll see a conversion rate increase of 4.6%! But how do you get them? Here are some tips for leveraging the power of testimonials on your online store.
In today’s social media environment, customer testimonials are even more valuable. They build trust and loyalty and can be much more persuasive than the best-written sales copy. Be sure to include customer reviews and gushing testimonials on your website, product pages, landing pages, and pricing pages. Even better, create a video ad that includes customer testimonials. https://www.pulserecruitment.com.au/
Another tip for using customer testimonials on your website is to make sure that your testimonials are not on a separate page. Instead, insert them on important pages of your conversion funnel. When testimonials are on a separate page, they’re read by a small percentage of visitors, and most of the rest won’t even read them. Therefore, make sure you handpick the testimonials that speak to your target audience.
Set Competitive Prices
To maximize sales conversion in your online store, you should set competitive prices. For products that are popular and priced below the average, this tactic can help increase sales. Prices must also be competitive within the market. Consumers nowadays are price conscious and always ready to look for better deals. However, setting competitive prices does not mean undercutting your competitors by a huge margin. Instead, you should determine your prices based on your profit per unit value and your competition’s offerings. Customers today expect to pay a reasonable price and are wary of unrealistic offers.
Simplify Your eCommerce Checkout Process
Adding too many steps to your eCommerce checkout process can decrease conversion rates. It’s best to keep the checkout process as short as possible, focusing on a few key steps, such as the Shipping & Billing, Payment, Order Confirmation, and Share What You Bought. Listed below are some ways to improve the checkout process and boost sales conversion:
Offering inadequate payment options may prevent a user from completing the checkout process, causing them to abandon their cart before checking out. Providing multiple payment methods may not be cost-effective, but offering popular payment methods can help you improve eCommerce sales. Globally, credit card is the most popular payment option, while debit card is the least popular. Offering more payment methods may broaden your customer base and improve your overall conversion rate.
During the checkout process, the customer should be able to see all of the items in their cart. An accurate cart summary can help them remember which items they’ve already purchased. Next steps should be self-explanatory, and if possible, save customer data for future use. Password requirements should be minimal. Removing distractions from the footer and header of the checkout page will keep your customers focused on the task at hand.
Use Cart Abandonment Software
Despite the numerous benefits of using cart abandonment software to improve sales conversion in your online store, it’s not without its flaws. A poorly performing checkout page can make your visitors abandon their carts. Bad site performance can cause cart abandonment by rendering your website too slow or collapsing altogether. Today’s online shoppers have a constantly decreasing attention span and don’t want to wait around for pages to load steadily.
Several factors can contribute to high cart abandonment rates. Poor user experience, difficult navigation, a complicated checkout process and a lack of payment options are all causes for cart abandonment. If you have an idea of the main reasons why a visitor abandons his cart before purchasing, you can take steps to resolve them. Listed below are some common reasons for cart abandonment. These include: (1) insufficient payment methods, too long checkout process, and (3) not enough products available.
Slow website loading speeds increase cart abandonment by 75%. A slow website can also decrease customer loyalty by 50 percent. Consumers are increasingly browsing e-commerce sites to find the best deals and a good return policy. In fact, 55% of shoppers use Amazon to look for a product, while 79% browse ecommerce sites looking for a good deal. Even when they’re done browsing, they’re evaluating shipping fees and policies before making a purchase.